Because if your physical or online store died tomorrow, you could email your list and start again the next day. So why not grow it?
If you have a local or online store with any kind of inventory, there is always something that does not sell. Give it away and build your customer list!
Hold a sweepstakes and give away items that cannot be sold and grow your list
Hold a sweepstakes for aspiring students to win a month of classes and grow your list
Let browsers in your shop enter to win a pair of lovely shoes and grow your list
Every day there is stuff that is not sold. Create a sweepstakes and grow your list
Stop throwing away food. Hold a sweepstakes to build your customers list.
Give away a few free bottles every week for those who enter your sweepstakes.
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