Built by people who run service businesses, not just software.
Biznitos is led by Ericson Smith, a software engineer and digital marketer who has been building websites, platforms and marketing systems since 1997. Today he runs service businesses of his own in Thailand, Vietnam and Jamaica, and Biznitos brings what works in them to yours.
Almost three decades of code and marketing
Ericson's career has run along two tracks at once: building the software, and getting it found and used. That combination is what Biznitos is built on.
- 1997 to 2000
Schick Technologies
Installed digital radiography systems across the United States, trained dentists and their staff, and built the company's first website and support portal.
- 2000 to 2005
Did-it Search Marketing
Built the pay-per-click analytics system that tracked millions of daily visitor interactions, from the first search to the order, form or call, working directly with the Google, Yahoo and Microsoft advertising APIs. Also built email infrastructure sending millions of opt-in emails.
- 2002 to 2011
Medications.com, co-founder and CTO
Built the site through three versions and set the SEO strategy that brought 90% of its traffic from organic search.
- 2003 to 2023
Funadvice, co-founder and CTO
Designed and built the platform and its infrastructure, and led the programming team as it grew past 6 million unique visitors.
- 2006 to 2009
World NetMedia
Built admin and visitor systems for websites serving over 25 million unique visitors a month, and led SEO work that more than doubled organic search traffic.
- 2010 to 2023
Travel Agency Tribes, co-founder and CTO
Architected a multi-tenant SaaS marketing platform giving thousands of travel agencies across North America their websites, newsletters, autoresponders and lead generation, sending millions of emails.
- 2019 to 2023
Smile Clean BKK, co-founder
A home cleaning and property care company in Bangkok. The first service business, and the first lesson in how much admin a growing service company creates.
- 2021 to today
Thai Kru
Visa, relocation and business setup help for people moving to Thailand.
- 2022 to today
Biznitos LTD, CEO
The company behind Curator, and the home for the businesses it runs and supports.
- 2023 to today
Khun Clean
Commercial and residential cleaning in Bangkok.
Why Biznitos exists
Running a service business is mostly admin. Every enquiry needs an answer, every quote a follow-up, every booking a reminder, every customer a record. When the cleaning company in Bangkok started to grow, the work around the work grew faster than the work itself, and the usual answer was to hire more admin staff.
Instead, Ericson did what he had done for twenty-five years: he built the system. That became Curator, one platform for the website, the customer records and the follow-up. Curator now runs our own businesses, across cleaning, care, visas, recruiting and more, in three countries and several languages. You can see them on our homepage.
Biznitos exists because what worked for those businesses works for most service businesses. You shouldn't need a technical co-founder to get it.
How AI agents changed the work
Large language models changed what the system could do on its own. Our first experiments in 2023 used GPT-4 to write tailored lead magnets for each enquiry. Today our agents handle much of the everyday operation in our own businesses.
Enquiries answered, in their language
Customers get a useful reply at any hour, in the language they wrote in, instead of waiting until someone is back at a desk.
Records that keep themselves
Every conversation updates the customer record, so nobody copies details between inboxes, chat apps and spreadsheets.
Follow-up that actually happens
Quotes, reminders, review requests and win-back messages go out on schedule, not when someone remembers.
People where they matter
Decisions, exceptions and anything unusual go to a person. The team spends its time on customers and the work itself.
One lesson shapes everything we build: keep agents simple. An agent that does one job well, with access to only what it needs, is safer and more useful than a sprawling tool wired into everything.
How we can change yours
You can start wherever suits you.
Consultations
Three one-hour sessions and a written playbook for what to fix, automate and keep human. Explore consultations
Setup & Run
We set up your website, CRM and AI agents, then supervise the work that keeps your business moving. Explore Setup & Run
Platform
Run your own operation on Curator, the same platform our businesses use. Explore the platform
Questions first? Email hello@biznitos.com or connect with Ericson on LinkedIn.